Tell Frank what is already alive
Share the practice, product, or body of work that is moving and the part you want to build or grow. Frank reviews every application personally, later and on his own timeline.
The Understudy founders program
Your own Orrery and Armillary.
Apply to have Frank build an operations platform and command console around the work you already lead. If you meet the criteria, the relationship continues by subscription so the system can grow with your business.
How the founders lane works
Apply, qualify, then build continuously.
This is a selective operating relationship for founders with real work already in motion. Applying starts a review; it does not promise acceptance or an immediate answer.
Selection is deliberate
Frank chooses only the relationships he can serve with real attention. A submitted application is not automatic acceptance.
The relationship is ongoing
If selected, you receive the subscription terms directly. The work continues over time instead of ending with a one-off project.
Your own operations platform
Frank builds an Orrery around your goals and workflows, with an Armillary command console where you can see work, evidence, blockers, lessons, and approval points.
The systems behind the offer
See the systemsSee what Orrery and Armillary mean.
The systems page shows the platform, command console, governance boundaries, and measured evidence behind the founders relationship.
Three lights
The whole system stays in view.
Understudy organizes a founder’s world so the work that provides, defines, and creates can reinforce one another.
What provides
The business, offer, delivery, and operating engine that keeps the lights on.
Who you are
Your voice, purpose, standards, and the ground every decision returns to.
What you make
The craft, product, story, and original work only you can create.
Founders subscription
Built with you, then operated with you.
The founders relationship is a subscription because the Orrery and Armillary continue learning your operation and evolving with the work. Applications are free; selected founders receive the terms directly.
Terms supplied after selection
No rate or payment link is published here. No payment is collected when you apply.
Apply to be a founder
Tell Frank what is already alive.
The strongest fit is a founder with a real practice, product, or audience and a clear desire to build the systems around it. Frank reviews every submission personally, later and on his own timeline. This is not an instant-response form.